As Don and Bill studied integrity, six principles emerged. Each principle was common across age, culture, gender, class and vocation. All six were fundamental to establishing the enduring quality of integrity. Our research revealed integrity’s attractiveness and magnetism.

As a result of their findings, Don and Bill began to look for a metaphor that would reflect the enduring, visual, foundational, and attractive nature of integrity. Eventually, they settled on the idea of a “pillar” of integrity. Think about how a pillar functioned in the architecture of ancient Greece. Pillars were impressive, strong, foundational and well founded. The metaphor of a pillar embodies all of these characteristics. So they coined the term, “Pillar of Integrity.”

How do the six pillars of integrity function in society?

Influence – establishes the purpose of power

The selfish use of power results in impoverishment and oppression.
The unselfish use of power results in enrichment and opportunity.

Trust – establishes healthy relationships

If people can’t trust you, people won’t build a relationship with you.
If people can trust you, people want to build a relationship with you.

Honour – establishes self-worth

When honour is withheld fear, selfishness and dishonour bind a society.
When honour is given, love, generosity, and respect liberate a society.

Dignity – establishes our identity

When dignity is lacking, people easily defraud, and destroy one another.
When dignity is present, people will value, support and protect each other.

Truth – establishes what is reliable

Dishonesty never produces long-term success.
Honesty is the only way to long-term success.

Authenticity – establishes good character

Without authenticity, people fail to know who they are or why they exist.
With authenticity, people discover their identity and know why they exist.